IEEE (pronounced Eye-Triple-E) is the professional home for the engineering and technology community worldwide

IEEE (Institute of Electrical and Electronics Engineers ) is a relied upon resource and community for engineers. This program was designed to connect with manufacturers, their media planners and marketers seeking to break through to this highly engaged audience of critical thinkers.

The nurture email campaign teased out the various aspects of the buyers journey to help the target audience appreciate the benefits of partnering with IEEE360 Media Solutions. The email program successfully cultivated a new audience of manufacturers, media buyers and marketers.

Each phase of the buyers journey for this audience of critical thinkers was unpacked and targeted media opportunities presented.

In printed collateral and a host of digital platforms, with informative download options, the target audience delved deep into the work-a-day world of engineers discovering optimal moments of engagement.