Print campaign for La Marca and Vogue shot by Guy Bourdin

Creative Director: Walter Russell, Art Director: Guy Mastrion

black and white ad shot by the famed Guy Bourdin for French Vogue

Guy Bourdin made famous the repeated image and with great effect. This image was created then it was fed in to a TV then photographed again off the screen to create the distortion and fall off. The voyeuristic quality of the final image charges it with an internal energy that amplifies its attitude; casual with an air of sophistication that suggests ambivalence.

Project Type

advertising
fashion
print

publish date

1983-84 (from my way back machine)

duration

8 weeks

client

La Marca and Vogue