Medical Missions for Children – MMFC

Bringing much needed medical expertise to people with little to no access to care.

Medical Missions for Children is a non-profit group of volunteer medical professionals and other volunteers who travel the globe to deliver much needed medical care. Specializing in surgical procedures inaccessible to children living in isolated or otherwise underserved regions. The first order of business was to do discover insights that would help us best position and brand MMFC to an audience of willing donors who inevitably must choose where to place their money. Our research revealed that people are willing to give when they have a clear understanding of how their money will be used. Understanding that the path of delivering this much needed care was literally paved with the donations of the willing, the line “Let The Healing Begin” was created. The brand mark and communications program were conceived, delivering on the brand idea. It stands as both a call to arms for donations but also for the many volunteers required to make a mission a success. Donations are not limited to the time of volunteers and dollars, they also take the form of equally needed medical supplies and medicines. The communications program not only contained direct solicitations, but also events and, importantly, follow-up communications that included post mission reports to donors that demonstrate the success made possible by their contributions.

The work for MMFC was so successful it lead directly to a follow-on project, the construction of the first teaching hospital in Rwanda since the genocide. Some of the same volunteers who participated in missions to Rwanda became directly involved with the government of Rwanda to help establish the Kigali Medical University Foundation. Additional communications materials were created for this purpose. Significant and sufficient funds were raised for the construction of this much needed Medical University. Prior to its construction and subsequent graduation of its first physicians, it was necessary for many Rwandas to travel on foot, often for days to see a physician.